AI governance for consumer and retail
AI that serves your customers better, with claims and offers you can stand behind.
Consumer brands, retailers and hospitality businesses are using AI across marketing, pricing, e-commerce and the supply chain. We help you capture that value while keeping customers’ trust and your brands’ reputation intact.
Where AI is arriving
AI is arriving from the supply chain to the checkout.
Marketing and content
Product descriptions, campaigns and customer communications drafted with AI at a scale no team could review line by line.
Pricing and promotions
Markdowns, promotions and personalised offers recommended or set by AI.
E-commerce and service
Shopping assistants and customer service handled with AI support.
Supply chain and operations
Demand forecasts and replenishment orders produced with AI, plus copilots in Microsoft 365.
What others expect of you
Customers, regulators and partners will want to see how AI is controlled.
- Product claims and content checked against consumer law and the advertising codes, however they were written
- Personalised offers that treat customers fairly and could be explained
- Customer data used only for the purposes customers expect
- Clear limits, and a named owner, wherever AI places orders or changes prices
We work alongside your marketing, legal and data protection teams to map your AI controls to the rules you already work within, such as consumer law under the Digital Markets, Competition and Consumers Act 2024, the advertising codes, and data protection and electronic marketing law. Where AI writes product claims or personalises offers, we help you keep the evidence that customers were treated fairly and claims were checked.
The questions to start with
Three questions for your leadership team.
AI helps your people work
Which AI tools are marketers, buyers and staff using, and what customer data can they reach?
AI does the work
Who owns each agent placing orders or setting markdowns, and who approved the limits it works within?
AI becomes your business
Where AI advises customers or personalises their offers, could you explain what it did, and do you own the AI behind it?
Know what AI is running in your company, and keep it governed.
Start with a 45-minute walkthrough on the framework and where your AI sits today, and agree the right first step with us.